Nine Strategies for CAP’s Perception Management

Perception ManagementCivil Air Patrol's amateur attempts at Perception Management.

by AuxBeacon Education Directorate

Joint Publication 1-02, the Department of Defense Dictionary of Military and Associated Terms, defines

Perception Management: Actions to convey and/or deny selected information and indicators to foreign audiences to influence their emotions, motives, and objective reasoning as well as to intelligence systems and leaders at all levels to influence official estimates, ultimately resulting in foreign behaviors and official actions favorable to the originator’s objectives. In various ways, perception management combines truth projection, operations security, cover and deception, and psychological operations. See also psychological operations.

According to Kegon Thomas, there are nine strategies for perception management.

1. Preparation – Having clear goals and knowing the ideal position you want people to hold.
2. Credibility – Make sure all of your information is consistent, often using prejudices or expectations to increase credibility.
3. Multichannel support – Have multiple arguments and fabricated facts to reinforce your information.
4. Centralized control – Employing entities such as propaganda ministries or bureaus.
5. Security – The nature of the deception campaign is known by only a few.
6. Flexibility – The deception campaign adapts and changes over time as needs change.
7. Coordination – The organization or propaganda ministry is organized in a hierarchical pattern in order to maintain consistent and synchronized distribution of information.
8. Concealment – Contradicting information is destroyed.
9. Untruthful statements – Fabricate the truth.

AuxBeacon has received intercepted emails showing that Civil Air Patrol commanders have been encouraged to use these methods and will be collecting all letters and documents which expose this deliberate and unethical manipulation of its cadets, senior members and the taxpayers who unwittingly support the organization.

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